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04/22/2004: "Flip Flop vs. Nuance"
Makes me a little crazy, this portrayal of Kerry as a flip-flopper, as someone who can't make up their mind, whose opinions vary with the wind.
Republican strategists have made this representation stick, at least to this point, and it's the kind of emotional appeal that remains appealing to most voters. The problem is that you can't debunk it- disputing claims about your own wishy-washyness is hard to do without looking like a weenie.
"Voters are basically lazy, basically uninterested in making an effort to understand what candidates are talking about...reason requires a high degree of discipline, of concentration. The emotions are more easily aroused, closer to the surface, more malleable." -- an advisor of Nixon's quoted in D. Carter
Pinning this