Naming rights?

The best academic lecturer I encountered (in a course setting) — Bruce Kuklick — weighs in on a non-controversy at Penn about naming rights:

“This is the University of Pennsylvania — what do you expect?” Bruce Kuklick, a history professor, said of the name change. “This is a school founded by Benjamin Franklin. Franklin was the arch modernizing pragmatist of the American founding, a guy who always had his eye on the main chance.”

“It would be surprising,” he said, “if they didn’t rename Logan Hall to a high bidder.”

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